Danilo de Castro Alvares, Retail Media Supervisor at Acadia, is quoted in Fashionable Retail on April 14, 2023.
Danilo shares what the unification of the DSP with the Advert Console means for advertisers:
“From a extra operational viewpoint, we don’t must add belongings a number of instances throughout platforms. All of the purposes are built-in. For the typical advertiser, this might be very attention-grabbing for the truth that there may be much less friction with DSP. It turns into extra attractive — they [advertisers] may take into account it extra usually.”
Learn the complete article: “Amazon is attempting to make its full-funnel promoting choices extra plug-and-play” in Fashionable Retail, revealed on April 20, 2023.
