Amazon Video Advertisements grasp extra consideration from customers. In truth, they’ve a click-through charge (CTR) 7.5 instances increased than show advertisements. Thus, video advertisements are extra partaking for Amazon prospects.
Video advertisements have taken over the web in current instances. So many e-commerce platforms use movies to spice up their advertising efforts.
Product demos are a well-liked choice, for instance. And sellers shouldn’t neglect to incorporate movies of their promoting technique.
There are numerous methods to make use of Amazon Video advertisements. Manufacturers can show them as banners, in product search outcomes, and even stream them as Amazon OTT advertisements.
However how do sellers make nice Amazon video advertisements? Listed below are a number of core tricks to get you began.
Kinds of Amazon Video Advertisements
Earlier than studying learn how to create high-quality Amazon video advertisements, it’s important to know the several types of video advertisements that Amazon presents.
On-line Video Advertisements
Amazon shows this sort of advert on each its web site and the cell app. There are 2 choices to show such advertisements:
- In-stream, which means Amazon presents totally different placement choices earlier than, throughout, or after the movies that prospects are watching on Amazon’s personal video service or its accomplice websites. They’re much like conventional TV commercials and can be utilized to achieve a big viewers.
- Out-stream (native movies), which means your video will mix in additional with natural listings as they’re designed to be seen inside textual content content material or as standalone content material in a sidebar or nook of the web site.
Sellers can even choose totally different placements for on-line video advertisements. For instance, in-feed, in-article, interstitial, and in-banner.
When creating on-line video advertisements, at all times be sure that they’re responsive. In doing so, you’ll assist potential prospects view your advertisements on numerous units. You are able to do so with Responsive eCommerce Inventive on Amazon DSP.
Over-the-Prime (OTT) Video Advertisements
OTT content material is something over the web that streams in your TV. This kind of content material turned fashionable with streaming networks and sensible screens.
Since Prime subscribers watch Prime Video and use Amazon’s DSP, viewers could be uncovered to extra Amazon advertisements.
Your OTT advertisements can seem earlier than, throughout, or after the content material viewers watch. Viewers usually can’t skip OTT advertisements, so they may view them till the tip.
Sponsored Manufacturers Movies
Amazon runs sponsored movies on a cost-per-click (CPC) foundation. Thus, advertisers don’t pay except somebody clicks their advertisements.
Sponsored video advertisements seem in procuring outcomes and with different related merchandise. It’s a focused strategy to Amazon Advertisements that’ll make it easier to attain your core viewers.
How one can Make Nice Amazon Video Advertisements
With the intention to convert leads with Amazon video advertisements, it’s integral to launch high quality content material. However how do you make an attractive video advert that encourages customers to purchase your merchandise?
Comply with Amazon’s Specs
Step one is figuring out Amazon’s video advert specs. Listed below are some greatest practices that Amazon requires:
- Body charge: at the least 15 FPS
- Dimensions: 1920 x 1080 (16:9 ratio)
- Bit charge: 2 MBps
- Audio: 128 kbps/44 kHz
- File dimension: lower than 500 MB
- Most well-liked codec: MPEG-2 or MPEG-4, or H.264. Audio–MP3 or AAC.
- Letterboxing: no black bars on any aspect of the video.
- Period: Desktop and cell–15 seconds or much less really helpful, not than three minutes. Hearth pill–as much as 15 seconds.
There are additionally particular video sizes that Amazon recommends relying on the place you place your advertisements:
- Dwelling web page (smartphone, desktop, and pill procuring app): 300 x 250
- Element web page (smartphone): 414 x 125
- Element web page (desktop): 970 x 250
- Hearth pill: customized background
Amazon recommends to not embrace a CTA. It’s higher to concentrate on making your video partaking in different methods.
The Shorter, the Higher
Amazon video advertisements could be as much as three minutes lengthy. Nevertheless, it’s greatest to maintain your video advert shorter if attainable.
73% of shoppers desire watching a brief video to be taught extra about merchandise. These movies are simply digestible and provides them the data they want rapidly.
So how lengthy ought to your movies be? 15-30 seconds is really helpful. For greatest outcomes, convey your major message within the first 5 seconds. Hit your shoppers together with your major promoting level instantly. Then, maintain them engaged all through the remainder of the video so that they transfer on to the following step of the gross sales funnel.
Do you know movies with subtitles enhance video view time by 12%? There are numerous explanation why no-sound movies are most well-liked by audiences.
One, they’re extra inclusive.
Greater than 360 million folks worldwide are deaf or arduous of listening to, and including subtitles will allow them to entry data conveyed within the audio.
However even audiences not on this neighborhood desire subtitles – a lot so to the place 80% of people that use video captioning aren’t deaf or arduous of listening to.
For many individuals, studying content material improves comprehension, encourages consideration, and aids in reminiscence retention reminiscence. This goes for adults and kids. However customers nonetheless wish to enjoyable visuals that video supplies, so captions give them the very best of each worlds.
Video captions are additionally higher for second-language learners. Captions reinforce comprehension for audio system with extra superior studying expertise than their listening talents. So, your worldwide viewers will have the ability to retain your advert’s data.
Plus, Amazon robotically mutes your video when it performs. For those who’re together with data in your advert, it’s greatest to incorporate captions so your viewers instantly retains what you’re conveying.
Your on-screen textual content ought to spotlight essential components of your textual content and be straightforward to learn. You don’t want to incorporate sound or background music in your advertisements. For those who do, guarantee it’s not too loud.
Loop Your Advert
Amazon video advertisements loop robotically. That’s why it’s greatest to create Amazon video advertisements which might be made for looping.
Concentrate on the transition. Make the primary and final clips mix into one another in order that looping them is easy and feels pure.
However one of the simplest ways to optimize a video for looping is by making one so engaging that it will get higher each time you watch it.
Make Your Product the Star
Instructional advertisements, resembling explainer movies, may go higher on different platforms like YouTube or TikTok. Amazon isn’t the very best to submit these advertisements, nevertheless.
As an alternative, concentrate on why your product is great and what advantages it could provide to prospects. You must also characteristic your product the second the advert seems so your prospects know what your video is about.
Create Excessive-High quality Amazon Video Advertisements
Amazon video advertisements can heighten your model consciousness and result in extra gross sales. For those who’re all in favour of creating promoting movies, Amazon presents totally different choices so your advertisements can seem on-line, within the app, and streaming on OTT.
Do you want assist creating Amazon promoting movies? We are able to make product advert movies that can convert leads. We additionally focus on branded and unboxing movies to construct your model off Amazon.
Are you interested by getting our video manufacturing companies? Schedule a name with us at this time.
Stephanie Jensen has been writing e-commerce content material for seven years, and her copy has helped quite a few shops rank on Amazon. Comply with her on LinkedIn for extra perception into freelance writing and creating high-quality content material.