2023 Amazon Vacation Calendar – Macarta

2023 Amazon Vacation Calendar

Much like all retail companies, Amazon gross sales peak throughout sure durations. Holidays and main gross sales occasions present alternatives for sellers throughout classes to:

  • Maximize gross sales
  • Attain new prospects
  • Enhance model consciousness 


With a purpose to maximize your return all through the subsequent 12 months, take into account the numerous dates the place your model can increase gross sales. You possibly can stand out from the gang, particularly throughout these saturated gross sales occasions, through the use of:

  • Historical gross sales information
  • Incorporating area of interest holidays
  • Operating offers and coupons
  • Artistic promoting


Collaborate along with your inner groups and exterior companions to establish the numerous occasions and holidays in 2023 that align along with your objectives. That can assist you get began, listed here are the Amazon vacation schedule highlights to think about: 



  • 1/1: New 12 months’s Day.
  • 1/22 – 2/5: Lunar New 12 months.

Planning forward: Begin getting ready for Prime Day.



  • Black Historical past Month
  • 2/14: Valentine’s Day. If you happen to promote giftable objects, be certain that your listings are absolutely optimized and add Valentine’s Day associated key phrases to your promoting campaigns. Professional tip: Goal phrases like “Galentine’s Day” or “Valentine’s Day items for associates” to succeed in extra prospects.



  • 3/8: Worldwide Girls’s Day.
  • 3/20: Vernal Equinox / First Day of Spring.
  • 3/22 — 4/22: Ramadan.

Planning forward: Begin getting ready for the Prime Early Entry Sale.



  • 4/9: Easter.
  • 4/11: Nationwide Pet Day.
  • 4/21 – 22: Eid al-Fitr.
  • 4/22: Earth Day

Planning forward: Begin getting ready your stock and campaigns for the back-to-school season in August.



  • Asian American and Pacific Islander Heritage Month
  • 5/14: Mom’s Day. If you happen to promote giftable objects, add Mom’s Day associated key phrases to your advert campaigns. Want to talk to an promoting specialist? Attain out to us right here.



  • Satisfaction Month
  • 6/18: Father’s Day.
  • 6/19: Juneteenth.
  • 6/21: Summer time Solstice / First Day of Summer time.

Planning forward: Begin prepping your stock for Turkey 5. Be sure you’ll have the inventory you want by Amazon’s deadlines and take into account trying into 3PL choices for a backup plan.



TBD: Prime Day. Prime Day will doubtless be in June or July (it was the previous in 2021, the latter in 2022). Yearly Prime Day falls on completely different dates and techniques should be adjusted. Keep up to date by subscribing to our e-newsletter under, or head to our 2022 Prime Day sellers’ information for a very good start line.



  • Again-to-Faculty. If you happen to promote college provides, backpacks, laptops, or different college necessities, optimize your listings, add back-to-school-related key phrases to your advert campaigns, and refresh your model retailer. Contemplate providing a deal or promotion to set your product aside. For extra methods to capitalize on the back-to-school season, head to our information right here.



  • 9/4: Labor Day.
  • 9/23: Autumnal Equinox / First Day of Fall.
  • 9/25 – 27. Rosh Hashanah.

Planning forward: Put together for the vacation rush. Optimize your listings, create vacation offers, estimate your stock, and so forth. Maintain a lookout for our annual Turkey 5 weblog sequence for extra steerage! Within the meantime, take a look at our knowledgeable vacation recommendation right here on learn how to maximize gross sales this Turkey 5. 



TBD: Prime Early Entry Sale 2023. One of many largest surprises of 2022 was Amazon internet hosting a second Prime Day, only a month earlier than Black Friday! We received’t know if the Early Entry Sale will proceed in 2023 till subsequent 12 months almost definitely, however you need to nonetheless put together for the potential of one other main gross sales occasion. 



  • 11/11: Veteran’s Day.
  • 11/12: Diwali / Deepavali.
  • 11/23 – 11/27: Turkey 5

    • 11/23: Thanksgiving
    • 11/24: Black Friday.
    • 11/27: Cyber Monday.




Trying to maximize gross sales with Amazon 2023 holidays all year long? We might help! Macarta is a full-service market company specializing in retail media to drive development and sustained success for its model companions. Attain out to us right here, and let’s get began.

Earlier than you go…


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