Goodby Silverstein & Companions (GS&P) has named managing associate Leslie Barrett as its subsequent president, solely the third individual to carry the put up over the previous 30 years. Barrett takes over the position from Derek Robson, a 17-year GS&P veteran who left the company in December 2022 to grow to be CEO of Ideo.
“Leslie is an aggressive enterprise builder, a grasp negotiator, a champion of innovation and a pacesetter devoted to worker well-being who thrives on making work that drives true enterprise affect,” mentioned Jeff Goodby, co-founder and co-chairman of GS&P in a press release. “She is the proper chief to take GS&P ahead.”
Barrett mentioned her promotion means creativity and development for the company.
“We’re going to carry on to the issues which have made us us: our creativity, our humanity and the accountability we take within the methods we affect tradition. We’ll evolve in the way in which that we use our creativity to resolve issues and do it in much more revolutionary and welcome methods,” Barrett advised Adweek.
Barrett will assist direct the company’s imaginative and prescient and be accountable for the general enterprise, whereas additionally creating and sustaining a spot the place folks can come and do their finest work.
Barrett takes the president place in a associate group that’s now 62% girls. Because the new partnership was put in place in 2016, the company has thrived, touchdown on Adweek’s shortlist for U.S. Company of the Yr and turning into Quick Firm’s Most Revolutionary Promoting Company (2021), together with different accolades.
“Leslie is a robust chief who units a transparent route, believes creativity can clear up any drawback and creates momentum for the enterprise,” mentioned Margaret Johnson, CCO of GS&P in a press release. “She takes a human strategy and nurtures belief and collaboration inside her groups and loyalty along with her purchasers.”
“I don’t assume there’s anybody who higher understands what the corporate is and the place we wish to take it,” added Wealthy Silverstein, co-founder and co-chairman of GS&P. “In promoting you may’t sit nonetheless and relaxation in your laurels. You must continually evolve, and he or she’s the individual to assist us do this.”