There’s a worn-out promoting cliche that in all probability makes you shudder. You recognize the one: Promoting is all about discovering the fitting client on the proper time in the fitting place.
When VMLY&R CEO Jon Cook dinner collapsed in Kansas Metropolis final 12 months, he benefited from a collection of coincidences that led the fitting individuals on the proper time to the fitting place to avoid wasting his life.
See, Cook dinner all the time wears his Apple Watch. Whereas that system performs many roles, the one he actually wanted to perform final 12 months—monitoring his coronary heart exercise—had damaged three weeks earlier. Throughout those self same three weeks, his coronary heart occurred to develop an atrial flutter. Primarily, his coronary heart couldn’t cease quickly beating and sporting itself out to the tune of 200-300 beats per minute.
“This was a narrative of an enormous quantity of both angels or coincidences,” Cook dinner instructed Adweek. “I mainly died for 9 minutes.”
Right here’s the place these karmic coincidences kick in. After getting a beer with a VMLY&R colleague, Cook dinner went for a run. Two minutes into that jog, he crouched over on a political signal (for a candidate he meant to vote for) after which collapsed.
A girl who occurred to be a nurse practitioner at a kids’s hospital was strolling her canine and stopped to assist him. One other girl, Sarrisa Curry, who’s licensed in CPR however lives out of city, was on her approach to get ice cream along with her household following a highschool sporting occasion when she noticed the nurse practitioner performing CPR.
“She’s simply not from anyplace close to the place I dwell, and in order that was a as soon as in 1,000,000 factor that she was there that evening at that spot,” Cook dinner mentioned.
And the kicker: Cardio internist Prakash Acharya—the perfect medical skilled for this situation—was driving by and stopped. Three individuals, all skilled to avoid wasting an unresponsive particular person’s life, have been current within the actual place to deliver Cook dinner again from the brink of demise.
