D&AD has awarded its high honor of a Black Pencil to 2 items of inventive work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a tool that turns the heartbeats of kids with coronary heart defects into musical rhythms.
The trade awards physique reserves its Black Pencil for actually groundbreaking work and provides out a unique quantity annually (final 12 months, there have been 5). Pharrell, 21 Savage and Tyler, the Creator’s “Money In, Money Out” music video, produced by Division, claimed the primary 2023 Black Pencil within the visible results/craft class.
The second Black Pencil–within the product design class–went to The Swedish Heartchild Basis’s Heartbeat Drum Machine, created by Abby.World. The gadget capabilities as a modular synthesizer and produces rhythms utilizing the electrocardiograms of kids with coronary heart defects, channelling misery into artwork.
D&AD awarded two Collaborative Pencils–celebrating revolutionary and long-lasting collaborations–to Iyama Design and Kamoi Kakoshi Co, Japan, for ongoing work with MT Masking Tape, and to Ogilvy U.Okay. and Unilever for a 66-year partnership starting in 1957, when company founder David Ogilvy wrote the primary print advert for the Dove magnificence bar.
Different winners
The opposite high D&AD winners included U.Okay.-based adam&eveDDB as Promoting Company of the Yr and DDB Worldwide as Community of the Yr.
Anheuser-Busch InBev received Shopper of the Yr (the corporate can also be Cannes Lions’ Artistic Marketer of the Yr for the second 12 months operating).
King Henry was named Design Company of the Yr, whereas Division took dwelling Manufacturing Firm of the Yr.
D&AD gave its President’s Award–an annual honor for people who’ve made an excellent contribution to the trade–to the founders of U.Okay.-based company Mom.
“I selected them as a result of I’m an enormous believer within the energy of a inventive ‘gang,’ and nobody embodies that greater than Mom. Their philosophy relies on the inventive collective and its prospects, and as an outsider trying in, that was intoxicating,” Richard Brim, this 12 months’s D&AD president and adam&eveDDB chief inventive officer, mentioned in an announcement. “Through the years, a few of the trade’s most proficient people have sat round that desk. With that unfair share of expertise comes the good, humorous, populist, batshit-crazy work that … confirmed the trade a brand new method.”
