This is What It is Wish to Win a Cannes Lion

The 2023 Cannes Lions Worldwide Competition of Creativity is quick approaching.

The competition, which has been operating since 1954, has lengthy championed world inventive excellence. However over time, the competition alongside the French Riviera has developed right into a gathering of world thought leaders in advertising, promoting, media and know-how. It’s a spot the place offers get executed amongst manufacturers, businesses, consumers, platforms, tech suppliers and, lately, creators and influencers.

Adweek will probably be there as soon as once more to supply content material and context to the week. This yr, the theme of our Overseas in Cannes collection would be the Enterprise Case for Creativity. Study extra about what we’ve bought deliberate.

Nevertheless it all begins and ends with honoring the very best in inventive work. Right here’s a style of what profitable a Cannes Lion is all about from Adweek’s protection of the ultimate evening awards present over the previous a number of years.


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